Happy New Year!

A very belated Happy New Year to everyone out there!

It's been a while since I posted on The Rookie Hooker, mainly because I haven't had much time for hooking!  We installed the rug hooking exhibit in the Quad Cities Airport in December, which was wonderful:

We filled many holiday orders for the Bee Line Townsend Cutting Machine and/or cassettes:

We shipped a number of our 14" Orbiting Floor Frames:

We announced our new prices for 2013, which brought a whole lot of orders in at the end of 2012, and we started implementing a name change.  Why are we changing our name, you might ask?  When we bought the rug hooking equipment line from Townsend Industries, we understood that rug hookers everywhere knew the product as "the Townsend Cutter".  Part of our long-term plan is to make the rug hooking part of the business fully integrated with the Bee Line Company, and to become a Bee Line product.

You'll start seeing us making the change to Bee Line Art Tools. It's the same product, different name, but it gives us the opportunity to perhaps start thinking about how we can serve other artists in the future.  Here is the new logo you'll see on our products and materials:

Now that the business stuff is getting caught up, it's time to hook! I have a date with my latest rug, "Grandma's Flower Garden", for the Oscars.  Hopefully that night will give me lots of hooking time, and I can kick start my new rug to keep the ball rolling.

Hope you are all finding time to work on your winter projects, and Happy New Year and Happy Hooking to you!

Julie